Academy has recipe for Super-Subway success
Flavour of the moment are three Sixth Form Business Studies students, Celine Murray, Toma Paulauskaite and Mark McCallion whose appetising Super Sub entry in the Design a Sub Challenge was judged winner in the NI Regional Final. Their Super Hero themed ‘Super Sub’ product consisting of Chicken Breast, Bacon, Lettuce and BBQ Sauce, will now be introduced across 80 SUBWAY stores for a limited period this summer. The Academy students’ sub had to be accompanied by extensive marketing materials and a viable business plan and based on the theme #LiveFresh. The students will now share the tasty first prize of £1,000 Amazon vouchers.
Scot Heyes, a SUBWAY® franchisee who chaired the judging panel, commented: “This is the very first time we’ve brought the Design a Sub challenge to Northern Ireland and all the students did a fantastic job. The winning Sub design from St Patrick’s Academy stood out to us for its brilliant combination of tasty ingredients, backed up by a well-researched and considered marketing campaign. The team have clearly done their homework and really understand the SUBWAY® brand’s target market.
“Selecting our overall winner was a tough decision, but the team from St Patrick’s Academy clearly understood the brief and put on an impressive presentation to the judging panel. We’re looking forward to seeing their design on sale in our stores across Northern Ireland.
“As a franchise business, the SUBWAY® brand has a strong entrepreneurial spirit and we are committed to fostering and developing that spirit amongst young people. The students who entered the Design a Sub challenge demonstrated excellent creative and business skills and it was a privilege to be involved. All our entrants, and particularly our finalists, should be very proud of their achievements.”
Winning students Celine, Toma and Mark added: “We were the fourth of the finalists to deliver our presentation and we were very, very nervous. We didn’t know how well we had done and it was a shock when we were announced as the winners. After all of our hard work, it’s amazing that our Sub will go on sale next year and we will see our marketing materials in SUBWAY® stores in Northern Ireland. The process has given us all great experience and we had so much fun throughout the whole of the Design a Sub challenge.”
Well done to Celine , Toma, Mark and their teachers on another great moment for all in the Business Studies department.